Professional Certificate in Marketing
This certificate is aimed to help students upskill and launch themselves into a rewarding career in the digital marketing market. It shall equip students with critical perspectives on theories and effective practical skills obtained through hands-on experience and creative lectures.
Participants will be taught on how to develop content, produce high-quality creative photos, engage with virtual customers and manage data for business analytics.
Developed in collaboration between industry experts and our educational advisory team, the 6-months programme contains 6 core modules that focus on highly-relevant digital marketing skills such as Digital Marketing Planning, Practical SEO knowledge, and Paid Search dynamics.
Students will also be introduced to digital marketing for Mobile, Email, and Display Media environments as well as the use of Marketing Analytics, KPIs, and strategies to secure increased rates of return on investment.
- Social Media Analytics
- Web Analytics & SEO
- Digital Marketing
- Social media marketing
- Customer Acquisition and Engagement Strategy
- Photography for Digital Marketing
Career Opportunities
- Digital Marketing Manager
- Brand Manager
- Social Media Designer
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
Duration
Part-time study: 6 months
Part-time course, once a week, 6hours/day
Mode of Delivery
Lectures, discussions, role play, E-learning, self-study, face-face tutorials, practicals.
Trainer Support
Students will receive professional guidance and instruction by highly qualified professors and lecturers from reputable Australian and Singaporean universities.
- Aged 18 years old and above
- Academic performance with at least 1 credit in SPM/UEC or any other equivalent qualification.
- Admission to this program is based on the performance of student admission interview.
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