Professional Diploma in Marketing Communication
Equip students with advanced knowledge and practical skills in marketing and communication strategies. It is ideal for those seeking to build or enhance their careers in marketing, advertising, public relations, and related fields.
Studying marketing communication opens up a variety of career paths across industries. Businesses are increasingly recognizing the importance of effective communication strategies in reaching and engaging with their target audiences, both online and offline.
In contrast to traditional marketing concepts, the ability to effectively communicate is always in demand. This shift has elevated the importance of strong communication skills in navigating the evolving landscape of modern marketing.
Marketing communication requires students to develop practical skills and knowledge in areas such as branding, advertising, public relations, social media marketing, and market research. These skills are highly relevant in today's competitive job market and can prepare students for a wide range of roles in marketing and communication.
Marketing communication serves as a cornerstone of an organization's marketing strategy, helping to create awareness, build relationships, drive sales, and ultimately, achieve business objectives. By investing in effective communication tactics and channels, organizations can strengthen their brand presence, engage with their target audience, and drive sustainable growth.
1. Fundamentals of Marketing
2. Business Communication
3. Fundamental of Management
4. Consumer Behaviour
5. Retailing
6. Social Media Marketing
7. Business Statistic
8. Introduction to Mass Communication
9. Brand Management
10. Service Marketing
11. Organisational Communication
12. Financial Management
13. Marketing Research
14. International Marketing
15. Public Relations
16. FYP I
17. Technology Entrepreneurship
18. Event Planning and Management
19. Integrated Marketing Communication
20. FYP II
Career Opportunities
- Marketing manager
- Advertising executive
- Public relations specialist
- Brand manager
- Digital marketing specialist
- Content creator
- Media planner
Duration
Part-time Study: 1 Years 6 Months
- Individuals seeking to enter the marketing and communication field.
- Professionals aiming to update or expand their marketing knowledge.
- Entrepreneurs looking to enhance their marketing communication skills.
- Aged 18 years old and above
- Academic performance with at least 1 credit in SPM/UEC or any other equivalent qualification.
- Admission to this program is based on the performance of the student admission interview.
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